/things-you-should-consider-before-building-your-website/ Things You Should Consider Before Building Your Website | Powerusers
Things You Should Consider Before Building Your Website

This is the Guest Post by Chris Holland. If you are interested in writing for us then check out the details here.

So, you have decided it’s about time for you or your business to get a website, but where do you start? Below are some important things you should consider.

What is the goal or purpose of your website?

image by scottwills

This is the first and most important step to think about before contacting a designer. You will need to identify what you want your website to achieve – do you want to sell products? Advertise your services? Or just be a point for potential customers to gather information?

It would also benefit to know who your target audience will be. Once you have your goal(s) you can start to plan your website.

Do you need a content management system (CMS)?

image by Peregrino Will Reign

Dependent on your websites purpose, you will need a rough idea of how often you will need to update your website.

If your website doesn’t need to be updated regularly, then it would be more cost-effective if the is site updated by the company that built it – this would also save you time.

If you plan to change your website frequently (adding new products, updating your news feed etc…) then it would be in your interest to have your website with a content management system. A CMS will allow you to easily add and edit information on your site without having to have any technical knowledge.

Who will be hosting your website?

image by Tim Dorr

When choosing a company to host your website, there are a few things to look out for:

  • Amount of web space – How big is your website? Do you have hundreds of pages? You will need to choose a package that will support your needs.
  • Data transfer / bandwidth – Make sure you will have enough bandwidth. I would also recommend staying clear of companies offering unlimited bandwidth.
  • Reliability and speed of access – A web host should not only be reliable and fast but they should also guarantee their uptime.
  • Technical support – Make sure the company offers 24/7 support, as problems could arise at any time.
  • Location – I would recommend that if your target audience and your company are based mainly in the United Kingdom, then your server should also be hosted in the UK.
  • Features – Most hosts nowadays offer a fully featured control panel, which allows you to control your server easily (setting up email accounts etc…).

How to choose a domain name?

image by streetart

One of the most important steps to take when creating your online presence is choosing the correct domain name. Your domain name is your online identity and will represent your website and business.

Finding a good domain today has become a lot more difficult, with over 168 million domains registered worldwide and increasing each day. But don’t panic, there are still many domains out there that can benefit your company; you will just have to be more creative.

Some of the most important factors when choosing a domain name are:

  • Keep it short and simple.
  • Make sure it is easy to spell.
  • Make sure it’s easy to remember.

I would recommend trying to keep your domain under 20 characters with no more than 3 words.

If possible, you should consider using a keyword in your name, e.g. if your website is about computers, then having “computers” in the domain name would be beneficial. Not only would it let potential visitors know what your website is about, it would also have a positive effect when it comes to search engine optimisation.

Now we know what to look out for in a domain name, it’s time to start brainstorming ideas.

  1. Create a list of possible domains just using your business name (e.g. abcpc.co.uk, pcabc.co.uk).
  2. Create a list of possible domains from the services you offer (e.g. computerrepairs.co.uk, pcrepairs.co.uk, fixmypc.co.uk).
  3. Now try and mix the above together (e.g. abcpcrepairs.co.uk).

Now we should have a reasonably long list of potential domain names which we need to see if they are available. There are many websites that let you check a domain’s status, such as; http://www.whois.net, www.123-reg.co.uk.

If you’re still struggling to find a domain that suits your business and is available then try adding in your location; such as abcpcashford.co.uk.

Do you have a corporate identity?

image by dv_flick

If your company already has a brand, then this should be incorporated into your website. I would suggest giving your designer some off your literature and explaining the colours you want the kind of layout you like and any other comments you feel will help the designer.

By now you should have a strong understanding of what your websites purpose is and what kind of questions to ask your design company.

Share

Written by Chris Holland

This article was written by nbat Digital - a long established web design and marketing agency based in Ashford, Kent. Follow him at @nbatdigital


  1. Chris Holland (Reply) on Thursday 28, 2010

    This is my first post here :D Hope you enjoy!

  2. Nikhil (Reply) on Thursday 28, 2010

    Hey Chris,
    Thanks for a great post!

  3. Social comments and analytics for this post…

    This post was mentioned on Twitter by WebLightCarlos: Alltop: Things You Should Consider Before Building Your Website http://bit.ly/9uNhgQ

  4. Eko Setiawan (Reply) on Thursday 28, 2010

    Hi, it's simple but important tips before build your website…thanks for share :)

  5. v-render (Reply) on Thursday 28, 2010

    very nice article. other than some important things, you have mentioned ' things you must not forget ' are really helpful ..
    thanks ..
    i am preparing to link share. its in basic process though ! :D

    • Nikhil (Reply) on Thursday 28, 2010

      Thanks Veerendra for stopping by,
      let me know when you are finished with link share. :)

  6. Hari (Reply) on Thursday 28, 2010

    Informative article. I would like to know why you recommend that the site be hosted in the same country as the target audience. Thank you.

    • Chris Holland (Reply) on Thursday 28, 2010

      There are a couple of reasons, but the main one being for search engine optimisation (SEO). Not only will it speed loading times up, but there’s a thing called localised search query (e.g. pages from the UK) which will only display websites from your country. You can set your location within Google Webmaster tools, but I don't find this as beneficial.

      Another main reason is support. From my experience I have found it a lot easier to contact our web hosting support team if they are based in England (no time difference etc…).

      Hope this helps.

  7. Anil Kumar Panigrahi (Reply) on Thursday 28, 2010

    Hello,

    Very nice information provided, thank you.

  8. Ligin (Reply) on Thursday 28, 2010

    hi.. U dd a great job,,
    nd 1 thin,, can i kno what is this “link sharing”????
    thank u

  9. Jesse (Reply) on Thursday 28, 2010

    Excellent thoughts.

    There is so much to consider when you start looking at starting your own website. I remember that overwhelming feeling – but it feels so good once you go through with it. And now, looking back, I'm really glad I took that plunge, it was definitely worth it.

  10. Geo (Reply) on Thursday 28, 2010

    Great insight.. Pound for Pound more and more I’m seeing that wordpress content management system is the way to go. You really cannot beat the flexibility and the easy updates. There IS so much to consider when you start looking at starting your own website, But a good WordPress Setup will place you right where you need to be.

  11. [...] This post was mentioned on Twitter by Nati Ormazabal, Most Flow, Nati Ormazabal, Most Flow, Krishna Solanki and others. Krishna Solanki said: RT @Powerusers Things You Should Consider Before Building Your Website http://bit.ly/dcXJsY [...]

  12. KOJO BONTI- AMOAKO (Reply) on Thursday 28, 2010

    VERY RESOURCEFUL…………………………..

  13. tahir (Reply) on Thursday 28, 2010

    very informative thanks for such a nice sharing :)


*