Image By: CraftyGoat
Do you know how to create a big impact for your marketing campaign? There are actually plenty of fantastic strategies. But if you want to establish an authoritative presence globally without investing in thousands of dollars, the ideal solution is to…
Develop a properly optimized website that is capable of landing you a good spot in search engine result pages (SERPs). At the same time, it must also be appealing to make your target visitors want to stay longer on your site.
Given these aspects, you may be wondering how you can go about with the development and design.
Well, the key is to stand out using the following…
Search engine optimization strategies for an effective Web design:
Before anything else, you have to come up with a layout plan. This way, you already have an idea on the right things to do once you start creating content. While planning, ask yourself these questions:
- Who are going to be my visitors?
- What are their needs?
- What can I do to provide these?
- How can I make them stay longer on my pages?
- Will it be easy for them to communicate with me?
When you have a set of actions prepared mentally or on an excel sheet, you can proceed to the next steps.
1. Ensure quick page load time
You would not want Google to ditch your website, right? Nor would you like to disappoint your target audience. If this is the case, keep these tips in mind:
- Use image CSS sprites (a collection of several pictures in one image) to lessen the amount of server requests, helping you save bandwidth.
2. Consider mobile users
Image By: Christopher Chan
3. Place links with keywords
You should put these on your site’s main navigation bar, so your prospects will find it easy to browse through the pages. Apart from appealing to potential customers, search engines will rank your content well for relevant terms.
4. Put breadcrumb trails
Generally, they are like anchor texts guiding the readers and showing them a tread of the pages they have visited. It is advisable to integrate these to help your visitors work their way around your site easily. In SEO sense, they make it easier for search engine spiders to crawl your website’s content allowing you to rank in SERPs.
5. Create a sitemap
It is a webpage that provides the users and search engines with links to all the pages on your site, making navigation and indexing a breeze.
6. Place interesting content
By that, it means that you have to combine high-quality images with alt tags and short descriptions. You must post fresh and unique topics that are relevant to your niche.
And since we are talking about design here, do not forget to use clear font and ideal color scheme, so your target audience will not find your website distracting.
As you can see, the list is quite short. Other than these strategies, you have to take into account more aspects. If you want to develop your own website, it is best to gain deeper knowledge on this matter before you proceed. Alternatively, you can always seek advice from a professional Web designer or developer.